FIFA says “nobody selling football” as it presses ahead with investment plan
FIFA’s proposition to spin off a commercial subsidiary, FIFA Forward Enterprise (FFE), and open it to minority, non‑controlling foreign investment has sparked a backlash from national football associations. European 55 member associations voted Thursday that they would boycott World Cups should the plan proceed, and Concacaf’s 41 members have also rejected the idea.
Infantino responded by saying the consultation process was disrupted by mistaken media reports and reaffirmed that "nobody is selling football." He also explained that FFE would allow each national federation to take meaningful ownership of the commercial rights in its own country, without compromising FIFA’s governance or the spirit of the sport.
Passing the proposal requires a vote of FIFA’s 211 members, with a minimum of 106 votes in favour. With 96 associations from UEFA and Concacaf leaning against it, the outcome appears doubtful even though FIFA remains committed to a democratic consultation process.
Despite the opposition, FIFA has stated it will continue to consult and hopes the plan can ultimately benefit both national federations and the global game.
