With Canada heavily reliant on U.S. markets—accounting for 75% of its exports—Canadian Prime Minister Mark Carney has stated that the previous trade relationship with the U.S. is over. Following mixed signals from the U.S. regarding tariff negotiations, many in the Canadian business sector are yearning for clear, stable rules to allow them to operate effectively and make long-term investment decisions. While the manufacturing sector bears the brunt of tariff impacts, companies across various industries—including the underserved service sector—are also beginning to feel the negative effects of the evolving landscape.

In light of the current trade impasse, the Canadian Chamber of Commerce has indicated that business confidence is dwindling, with many companies postponing investments and seeking alternative trade avenues. Despite the daunting circumstances, industry leaders like Love maintain optimism and resilience, insisting that businesses can adapt if given consistent trade regulations from their U.S. counterparts.