Charlie Kirk began plotting a way to mold young minds into conservatism at an age when he was still sorting out his own path. Looking to channel his political inclinations into action after a rejection from West Point, Kirk was 18 when he launched a grassroots organization from an Illinois garage that would grow alongside the rise of President Donald Trump and fuel the “Make America Great Again” movement.
Kirk admitted later he had “no money, no connections and no idea what I was doing” when he started Turning Point USA in 2012. But his rhetorical gifts for countering progressive ideas by inflaming cultural tensions and making provocative declarations instantly resonated with college audiences during the Obama years and Trump’s first presidency.
As video clips of his early campus appearances spread online, it helped him secure a steady stream of donations that transformed Turning Point into one of the country’s largest political organizations, attracting young people to star-studded gatherings and making it a presence at high schools and colleges around the country.
In the early stages, Kirk described his group as a student organization that advocated for free markets and limited government. He needled peers who bashed capitalism and backed presidential candidate and democratic socialist Bernie Sanders yet “shamelessly enjoy the fruits of the free market,” like Starbucks, Amazon, and Netflix.
Over time, Turning Point began holding mass rallies that drew tens of thousands of young voters each year to hear top conservative leaders – Trump included – speaking on glitzy stages with massive screens, pyrotechnics, and lighting shows befitting a stadium concert.
Alongside Turning Point’s growth, Kirk’s fame skyrocketed, and he leveraged his nonprofit, celebrity status, and a successful podcast into considerable personal wealth. It is not immediately clear who will lead Turning Point after Kirk’s death.
In the wake of his tragic shooting where he was killed while speaking at a college in Utah, tributes poured in. “No one understood or had the heart of the youth in the United States of America better than Charlie,” Trump said.
Many young conservatives regard Kirk as a mentor and inspiration, highlighting his role in mobilizing them for political engagement. Whether through his popular campus events or his media presence, Kirk's commitment to conservative principles positively impacted a multitude of young activists.
As fellow Republican leaders and youth share their memories and gratitude for Kirk's contributions, his influence on the conservative landscape remains apparent, hinting at a lasting legacy of activism among the youth he inspired.