Albania's Adriatic coast is becoming the focus of luxury tourism developments, with significant proposals led by Jared Kushner and an Albanian government-backed new airport project. This area, known for its rich biodiversity and stunning landscapes, is capturing the attention of investors.
On a recent visit to the Narta lagoon, I was captivated by the vibrant ecosystem that includes Dalmatian pelicans, greater flamingos, and a variety of other bird species. The lagoon is situated close to the Adriatic Sea, separated only by a narrow stretch of land. As I strolled along the sandy path toward a viewpoint overlooking the expansive Vjosa River delta, my guide, Julian Hoffman, shared insights into the fragile nature of this environment.
The Vjosa River delta, encompassing 59,000 acres, is under threat as local and international conservation groups push back against the ongoing construction of the new airport, initiated in 2021. This project aims to boost tourism in the region but has raised alarm among ecologists due to its impact on local wildlife, including the critically endangered Dalmatian pelican.
Despite calls for a pause in development from the Council of Europe, construction persists, reflecting the complex balancing act between economic growth and environmental preservation. The situation remains fluid as communities weigh the benefits of increased tourism against the potential loss of their natural heritage.
As Albania attempts to establish itself as a luxury travel destination, the unfolding developments along its Adriatic front suggest a pivotal moment for both the economy and environmental stewardship in the region. With global eyes on Albania, the stakes are high for all involved.
On a recent visit to the Narta lagoon, I was captivated by the vibrant ecosystem that includes Dalmatian pelicans, greater flamingos, and a variety of other bird species. The lagoon is situated close to the Adriatic Sea, separated only by a narrow stretch of land. As I strolled along the sandy path toward a viewpoint overlooking the expansive Vjosa River delta, my guide, Julian Hoffman, shared insights into the fragile nature of this environment.
The Vjosa River delta, encompassing 59,000 acres, is under threat as local and international conservation groups push back against the ongoing construction of the new airport, initiated in 2021. This project aims to boost tourism in the region but has raised alarm among ecologists due to its impact on local wildlife, including the critically endangered Dalmatian pelican.
Despite calls for a pause in development from the Council of Europe, construction persists, reflecting the complex balancing act between economic growth and environmental preservation. The situation remains fluid as communities weigh the benefits of increased tourism against the potential loss of their natural heritage.
As Albania attempts to establish itself as a luxury travel destination, the unfolding developments along its Adriatic front suggest a pivotal moment for both the economy and environmental stewardship in the region. With global eyes on Albania, the stakes are high for all involved.


















