Many can relate to the buzz of stumbling upon a hidden gem. This year, more people are seeking out authentic holiday experiences abroad rather than all-inclusive tourist traps, according to ABTA, the association for British travel agents. ABTA also says two in five Britons are planning to holiday in a country they've never been to this year. It comes as war in the Middle East is causing some to switch to European destinations, while warnings of potential jet fuel shortages and the high cost of living are putting others off holidays completely.

So if you're looking for a cost-effective and slightly quirky destination this summer, read on for what's proving popular.

### Montenegro
Montenegro is popping up more and more on social media as a hidden travel gem. The Balkan state is now served by several UK airline routes and is popular among people who want to visit Greece, Italy, and Croatia - but don't want to spend a full holiday there. Because Montenegro is small, tourists can combine a beach holiday, city break, and outdoor pursuits. Jennifer Lynch, managing director of travel agency Arrange My Escape, explains: If you are on the beach resort, you can go and do a day trip up into the mountains. You can do rail tours through Montenegro and team it up with Bosnia and Croatia as well.

Travel blogger Em adds, It was basically like Croatia, but cheaper, kind of a combination of a city and a beach break.

### The Baltic Coast
Estonia, Finland, and Lithuania are also becoming popular tourist destinations, easy to travel between. With the Baltic Sea offering beach getaways for those who want to avoid sweltering heat, visitors can explore historic sites and enjoy localized experiences.

### Albania
In Albania, flying into Corfu and then catching a short ferry to Saranda makes for an easy transition to the beautiful Albanian Riviera, which is gaining traction for its affordability and stunning beaches.

### Northern Spain
Spain remains a favorite among British tourists, yet regions like Asturias and La Rioja are becoming increasingly attractive for their greenery, mountains, and rich culture. With culinary delights and less touristy attractions, Northern Spain offers a refreshing change for holidaymakers.

In this evolving travel landscape, these up-and-coming destinations provide affordable alternatives while promising enriching experiences.