Activists in Venice are gearing up to protest against Jeff Bezos, founder of Amazon, as he prepares for his wedding to fiancée Lauren Sánchez next week. The high-profile ceremony is set to take place from June 23 to June 28, and the event is expected to draw hundreds of elite guests to the city, impacting local residents and businesses.

With Bezos’s net wealth estimated at $220.9 billion, local activists argue that such high-profile events treat Venice merely as a backdrop for the wealthy, detracting from the everyday lives of its residents. The activist group known as No Space for Bezos asserts that the wedding reflects a broader trend of exploitation that threatens the local culture and community.

Federica Toninelli, an activist from the group, articulated the shared concerns among Venice natives regarding the prioritization of tourism over the needs of the dwindling local population. "Venice is now just an asset," she lamented, highlighting that almost every luxury hotel and transport service has been booked up for the event, causing disruptions to everyday life.

In an effort to make their voices heard, activists have unfurled banners criticizing Bezos from key locations around the city, such as the San Giorgio Maggiore basilica and the iconic Rialto Bridge. Plans for the imminent days include peaceful disruptions aimed at impediments for attendees, such as blocking narrow streets and canals.

Mayor Luigi Brugnaro expressed disapproval of the protests, stating that it is disgraceful for a city to resist the presence of a prominent figure like Bezos. However, Toninelli argues that it’s crucial for residents to address the negative implications of celebrity events on local culture and community.

The protest aims to engage the wider public in discussions about the direction Venice is headed in. According to activists, the focus on tourism and events driven by wealth is detrimental to the city’s fabric, as housing for locals is increasingly replaced by holiday rentals.

As the modern dynamics of Venice continue to evolve, the protests surrounding Bezos’s wedding serve as a stark reminder of the challenges facing the city’s historical identity amidst the onslaught of mass tourism.

Bezos's wedding is not without precedent in Venice, with past celebrity nuptials like George Clooney’s attracting global attention without any significant local backlash. But the issues at stake have grown more pronounced as the balance between tourism and local needs becomes increasingly compromised.