President Donald Trump's favorability has fallen among Hispanic adults since the beginning of the year, a new AP-NORC poll shows, potentially signaling trouble for the GOP. According to the survey, only 25% of Hispanic adults expressed a somewhat or very favorable view of Trump, a significant decline from 44% documented earlier this year.


Since March, dissatisfaction with the direction of the country has also notably increased among Hispanic voters, rising from 63% to 73%. This shift poses challenges for Republicans aiming to secure support from this demographic in future electoral contests.


Many Hispanic voters, motivated by economic concerns, had shown support for Trump in the past, but reports of heightened financial stress may be affecting their opinions. Economic anxiety has grown amid rising costs of living, with Hispanic respondents reporting greater stress over expenses compared to the overall U.S. population.


A warehouse worker from California, Alejandro Ochoa, who voted for Trump in 2024, highlighted grievances over elevated grocery prices, reflecting a common sentiment exacerbated by budget cuts and economic policies.


Challenges in the Polls


The decline in Trump’s approval ratings can heavily impact GOP strategies as Hispanic voters comprised about 10% of the electorate in 2024, a rapidly growing portion among eligible voters. The latest findings also reveal a decrease in approval of Trump’s handling of key issues such as immigration and the economy, with Hispanic adults increasingly disillusioned.


During the last election, 43% of Hispanic voters supported Trump, yet the recent poll indicates diminishing enthusiasm, especially among younger voters and men, with two-thirds of those under 45 viewing him unfavorably.


Increased dissatisfaction with Trump's immigration policies, which many perceive as aggressive and unyielding, adds to his sagging support. About two-thirds of Hispanic adults view immigration as a key personal issue, contrasting with the general U.S. adult population's views.


The AP-NORC poll, conducted from October 9 to 13, surveyed 1,289 adults, with a margin of error of ±3.8 points overall and ±6.9 points among Hispanic respondents, highlighting the significant shift in sentiment toward a crucial voting group for Trump and the GOP.