A crossover no one saw coming. That's how many in India are describing Microsoft founder and philanthropist Bill Gates' recent appearance in the iconic Hindi TV drama, 'Kyunki Saas Bhi Kabhi Bahu Thi' (Because the Mother-in-Law Was Also Once Daughter-in-Law). Mr. Gates appeared on Thursday night's episode to discuss maternal and child health with actress and former federal minister Smriti Irani.
The Gates Foundation has been actively addressing issues related to maternal and infant mortality, particularly in the northern states of Uttar Pradesh and Bihar, where health indicators have shown improvement, yet challenges persist.
Mr. Gates could not have chosen a better platform than 'Kyunki...', which has a long-standing history in Indian television, to emphasize critical health issues. Launched in July 2000, the show had a successful run with thousands of episodes aired before returning for a second season this year, 25 years after its debut.
The episode features Tulsi, Irani's character, engaging with Gates in a warm conversation using American-accented Hindi, emphasizing health education and awareness to combat ongoing issues in maternal and child health.
Produced by JioStar Entertainment, the series aims to mix entertainment with important social messaging, indicating that storytelling can inspire change and heighten awareness on significant matters.
The cameo received widespread attention, generating over six million views on Instagram within a day and prompting a flurry of surprise and excitement from fans. Comments like “What is this multiverse?” reflect the surreal yet engaging nature of Gates' involvement in Indian soap opera culture.
