The reboot of the 90s classic Sex and the City, titled And Just Like That..., will officially bid farewell after its third season, as HBO has revealed. Showrunner Michael Patrick King took to Instagram to share this news, stating, "It became clear to me that this might be a wonderful place to stop," while writing the series’ concluding episode.

Centering around the lives, romances, and fashion of Carrie Bradshaw and her friends in their 50s, the series, named after Bradshaw's famous catchphrase, is about to close its chapter. The final two episodes of the season have yet to air, and King emphasized that he and Sarah Jessica Parker, who portrays Carrie, opted to hold off on the announcement until now to allow viewers to enjoy the season, free from any "final" distractions.

Parker, affectionately known as SJP, celebrated the moment with a heartfelt poem and a photo montage marking "this chapter complete" on her Instagram. Co-star Kristin Davis, who plays Charlotte York, expressed her sadness with the sentiment, "I am profoundly sad."

Originally adapted from Candace Bushnell's books, the franchise has produced two films in addition to the TV series. However, King indicated the conclusion of the ongoing narrative in the Sex and the City universe and dismissed any hopes for future spin-offs. Viewership statistics collected by Samba TV have shown a steady decline in audience numbers over the three seasons, with initial episodes attracting 1.1 million U.S. households, while the latest episodes have garnered less than half that figure.

The reboot has faced criticism over its diversification efforts. Elle magazine lamented that the "attempts to diversify fell flat," and The Guardian deemed the efforts a "heavy-handed overcompensation" for the original series’ past racial insensitivity. Additionally, viewers have pinpointed several plot inconsistencies, notably involving character Lisa Todd Wexley's father, who appeared to die twice.

Production teams have addressed these plot discrepancies, clarifying that the first "death" was actually that of Todd-Wexley’s step-father. This final season also introduced a character change, replacing Che Diaz—dubbed "the worst character on TV" by some critics—with a new character affiliated with the BBC.

As news of the show's end broke, fans took to social media to express their reactions beneath the cast's posts. One fan humorously wished for the show's continuation until "all the characters were in assisted living," while another expressed a desire not for an end but for improvement.