Mexican authorities are taking action against popular YouTuber MrBeast, asserting he has exploited the country’s ancient Mayan pyramids for commercial gain. The controversy stems from his recent video titled "I Explored 2000 Year Old Ancient Temples," which showcases MrBeast and his crew exploring revered archaeological sites. Despite obtaining a filming permit, officials contend he violated terms related to for-profit use.
In the 60-million-view video, MrBeast promotes his new chocolate product as a "Mayan dessert," which has raised alarms among cultural heritage officials. They emphasize that the permit did not authorize commercial advertising linked to the archaeological locations. However, a representative for MrBeast refuted some of these claims, stating that no advertisement was filmed at the actual sites and that footage promoting the snack was recorded at a separate camping location.
The representative further argued that the intention behind the video was to honor Mexico's significant historical sites and to foster awareness, suggesting that the current backlash may be leading to a broader conversation. Mexican President Claudia Sheinbaum announced her intent to investigate how MrBeast's filming permit was granted, as local regulators express concern over the potential exploitation of national heritage.
MrBeast, whose real name is Jimmy Donaldson, credited Mexican tourism authorities for their support in filming, while the video also featured him and his team entering restricted areas and showcasing incredible scenes, such as a helicopter descent. However, the National Institute of Anthropology and History (INAH) refuted claims made in the video, stating MrBeast had not legitimately interacted with a pre-Hispanic mask.
Culture Secretary Claudia Curiel de Icaza condemned commercial pursuits that misrepresent the value of these archaeological sites, asserting that they are vital components of Mexico's indigenous heritage. Although MrBeast's permit allowed for filming, officials confirmed that misleading content and branding of these historical sites for commercial means was strictly prohibited.
The INAH is now reviewing the possibility of administrative penalties against Full Circle Media, the production company responsible for filming. With MrBeast being the most-followed individual on YouTube, with 395 million subscribers, the video released on May 10 has sparked considerable debate about digital influencers and preservation of cultural heritage.
In the 60-million-view video, MrBeast promotes his new chocolate product as a "Mayan dessert," which has raised alarms among cultural heritage officials. They emphasize that the permit did not authorize commercial advertising linked to the archaeological locations. However, a representative for MrBeast refuted some of these claims, stating that no advertisement was filmed at the actual sites and that footage promoting the snack was recorded at a separate camping location.
The representative further argued that the intention behind the video was to honor Mexico's significant historical sites and to foster awareness, suggesting that the current backlash may be leading to a broader conversation. Mexican President Claudia Sheinbaum announced her intent to investigate how MrBeast's filming permit was granted, as local regulators express concern over the potential exploitation of national heritage.
MrBeast, whose real name is Jimmy Donaldson, credited Mexican tourism authorities for their support in filming, while the video also featured him and his team entering restricted areas and showcasing incredible scenes, such as a helicopter descent. However, the National Institute of Anthropology and History (INAH) refuted claims made in the video, stating MrBeast had not legitimately interacted with a pre-Hispanic mask.
Culture Secretary Claudia Curiel de Icaza condemned commercial pursuits that misrepresent the value of these archaeological sites, asserting that they are vital components of Mexico's indigenous heritage. Although MrBeast's permit allowed for filming, officials confirmed that misleading content and branding of these historical sites for commercial means was strictly prohibited.
The INAH is now reviewing the possibility of administrative penalties against Full Circle Media, the production company responsible for filming. With MrBeast being the most-followed individual on YouTube, with 395 million subscribers, the video released on May 10 has sparked considerable debate about digital influencers and preservation of cultural heritage.
