Nigerian Afropop sensation Tems recently addressed the gender challenges within the music industry, revealing that women are often not respected in this male-dominated space. In an interview with the BBC, the two-time Grammy award winner shared her early struggles, stating, "I realised that there's always a cost... a lot of those prices I wasn't willing to pay."
Despite the global growth of Afropop over the past decade, the landscape remains overwhelmingly male-centric, with industry heavyweights like Burna Boy, Davido, and Wizkid setting the standard. Female artists such as Tiwa Savage and Yemi Alade have similarly voiced their experiences of facing hurdles because of their gender.
Earlier this year, Tems publicly responded to derogatory online comments regarding her body, emphasizing the need for self-acceptance and confidence. She asserted on social media, "It's just a body... The more you don’t like my body the better for me actually."
Through her newly launched platform, The Leading Vibe Initiative, Tems aims to empower aspiring female artists across Africa. The initiative debuted in Lagos with workshops and masterclasses designed to facilitate skill development and networking for women in the music industry. "I promised myself that if I get to a place where I can do more, I will make this initiative for women like me," Tems stated.
She offers candid advice for young women eager to enter the industry, urging them to have a clear vision for their brand and personal boundaries. "What are the things that you wouldn't do for fame?" she asked, stressing the importance of passion for music over mere fame.
Having made a name for herself with hits like "Love Me Jeje" and "Free Mind," Tems has collaborated with global icons such as Beyoncé and Rihanna. With over 17 million monthly Spotify listeners and upcoming performances supporting Coldplay at Wembley, she is redefining the concert scene.
Tems not only excels in music but is also a co-owner of the US football club San Diego FC. Reflecting on her new venture, she stated, "I never imagined myself owning or being in an ownership of any football team,” crediting her brother for sparking her interest in football.
Her journey emphasizes the importance of authenticity and resilience. "Even when people tell you to change your sound, you say: 'No,'" she encourages fellow artists. Tems views herself as more than an artist, aspiring to inspire others to embrace bold dreams and possibilities beyond the conventional limits of their chosen fields.
