Since their launch, Labubu dolls have sparked a frenzy among collectors and enthusiasts, transcending cultural barriers and even becoming a symbol of Chinese creative power.
Whether they are deemed adorable or bizarre, one thing is clear: Labubu has infiltrated pop culture, showcasing their dual identity as both fictional characters and collectible items.
The dolls were born in the "Monsters" series created by artist Kasing Lung, featuring whimsical designs characterized by plush bodies and unique facial expressions. First appearing in 2019, Labubu quickly became the centerpiece of Pop Mart's success. Profits soared nearly 500%, cementing its position in the toy market.
Retailers sell the dolls through "blind boxes," where buyers discover their item only upon opening the package, adding a layer of excitement to the purchase. The dolls come in various series—each playfully themed with names like "Big into Energy" and "Exciting Macaron"—and fetch prices that are accessible to many.
With growing awareness, the dolls saw rapid expansion in popularity, especially after celebrity endorsements from Rihanna to Lisa from Blackpink, who showcased the dolls in their social media posts. Labubu's virality peaked in early 2024, creating an intrigue that spurred burgeoning demand.
Interestingly, the post-pandemic moment was a catalyst for the dolls' rise—providing an emotional escape for many just emerging from lockdowns. Social media buzz around Labubu has forged a community of enthusiasts, with collectors even volunteering to wait in long lines for the next drop.
Although they may seem unconventional, Labubu dolls signify a shift in consumer culture—a blend of charm, chaos, and a unique nod to anti-perfectionism in a world rife with pressures. Furthermore, their skyrocketing popularity has drawn international attention to Chinese entrepreneurial efforts in the creative space, illustrating the evolving landscape of global pop culture.
As Labubu continues to dominate the toy market and social media feeds, its aficionados eagerly unbox the character's ever-expanding universe—ensuring that this whimsical phenomenon remains at the forefront of collectors’ wish lists for years to come.
