Ghana has designated every Wednesday as a day to wear the country's traditional outfit, the fugu, days after it sparked an online debate with Zambians.
The garment gained prominence last week when President John Dramani Mahama wore it during a state visit to Zambia, where some mockingly called it a blouse, prompting a fierce response from Ghanaians online.
Ghana's Minister for Tourism Abla Dzifa Gomashie stated on Tuesday that wearing the outfit every week would help project the country's identity with pride on the global stage.
She encouraged wearing the outfit in all its diverse forms, designs, and expressions, complemented by its distinctive and beautiful accessories.
The fugu, also known as batakari, is a traditional northern Ghanaian top made from hand-woven, narrow strips of thick cotton fabric stitched together to form a structured, poncho-style garment.
Beyond its cultural importance, Gomashie highlighted that the weekly display would generate far-reaching social and economic benefits, especially for local weavers, designers, artisans, and traders.
The government hopes this embrace of the fugu will strengthen national unity and serve as a powerful symbol of Ghana's cultural confidence and self-expression.
The iconic outfit has been trending on social media following the banter between Ghanaians and Zambians, with Ghanaians showcasing their fugus and Zambians wearing their traditional outfits known as siziba.
The exchange attracted the attention of Zambian President Hakainde Hichilema, who announced that his country would order fugus from Ghana, while President Mahama suggested exporting the smock in bulk to Zambia.
Both leaders emphasized the fugu's cultural significance, with Mahama noting its historical context in Ghana's independence movement.
