OREM, Utah (AP) — Utah Valley University has transformed from a small community college into the largest educational institution in the state over the past two decades, renowned for its safety. However, this perception was abruptly disrupted with the assassination of right-wing activist Charlie Kirk during a speech on September 10.
The shooting shocked the campus community, which has long prided itself on a low crime rate, suddenly thrusting UVU into the national spotlight. Students and faculty have returned to classes upon grappling with the grief and anxiety following this unprecedented incident.
“This tragic event has drawn attention to the university, which is something we didn’t want,” remarked branding expert Timothy Calkins from Northwestern University. “But they now face the challenge of rebuilding their identity.”
'We’re not going to shy away'
Kyle Reyes, a vice president at UVU, stressed the university’s commitment to fostering dialogue and healing in light of recent events, declaring, “We know that the eyes are on us, and we’re not going to shy away.”
The institution reported few instances of violence over recent years; Kirk’s assassination marks the first murder on campus, as confirmed by University spokeswoman Ellen Treanor, leveraging data to support claims of being one of the nation’s safest universities.
UVU's strong association with the Church of Jesus Christ of Latter-Day Saints contributes to its identity, alongside its athletic mascot, the wolverine, symbolizing ambition and resilience.
'We’re all still coming together'
Student Marjorie Holt recounted her experience at the rally, arriving just before the shooting and seeking safety in nearby buildings. She expressed concerns over security at the school but noted how the collective trauma has unified the student body.
“This tragedy has forced us to confront our divisions, and we are all coming together in the aftermath,” Holt reflected.
Back to class, but not back to normal
The atmosphere in classrooms has shifted, with elements of sensitivity woven into discussions. Student body President Kyle Cullimore encouraged peers to focus on human connection rather than labels during a campus vigil, emphasizing dignity over division.
Comparative historical contexts exist; past school shootings have also shaped responses and students’ activism for gun control, reflecting the ongoing dialogue surrounding safety and violence in educational settings.
As UVU continues to respond to this tragedy, the governor of Utah, Spencer Cox, urged attendees to recognize the university’s vibrant community beyond the recent notoriety, voicing hopes for a brighter future.
