In brief
At the World Media Summit held in Beijing from Nov. 5 to 9, Belarusian Telegraph Agency chief Andrei Mokhar highlighted the event’s role in building cross‑border media consensus and addressing misinformation. Mokhar urged harmonized AI standards and diplomatic dialogue as tools to restore trust in journalism.
The 7th World Media Summit, held in Beijing from Nov. 5 to 9 under the theme "Media in the Intelligent Age: From Consensus to Action", concluded with comments from Belarusian Telegraph Agency director‑general Andrei Mokhar, who emphasized the summit’s impact on fostering international media cooperation.
Mokhar told Xinhua that the summit gathered about 500 representatives from nearly 330 media organizations, think tanks, government bodies and international bodies across 112 countries, creating a platform for dialogue and joint action against misinformation and AI‑related challenges.
"While open dialogue cannot instantly end information warfare, it is a key mechanism to break the cycle of misinformation by serving as a diplomatic corridor for media," Mokhar said, according to Xinhua.
Mokhar added that the summit’s goal is to establish unified editorial standards and technical guidelines that will strengthen public trust and prevent serious errors in content production and distribution. He stressed the necessity of universal AI standards beyond national borders, noting that technology companies evolve faster than legislation.
He called for substantive discussions on AI, including ensuring equal access to tools for newsrooms worldwide, marking synthetic content, and safeguarding authors’ rights. Mokhar urged the setting of clear "rules of the game" for IT giants to protect journalists and demonstrate that truth remains attainable.
Though the summit did not produce a binding agreement, participants agreed to continue working on a global consensus for media regulation, with Mokhar expressing hope that the next summit will build on these initial steps.
