The controversy began unexpectedly when Prada showcased its T-strap sandals during Milan Fashion Week earlier this month. Social media in India erupted as users noted the striking resemblance between the sandals and the traditional Kolhapuri chappal, a handcrafted leather shoe known for its flat soles, commonly worn by millions in India. Named after Kolhapur in Maharashtra, where they are produced, these sandals are an integral part of India’s cultural legacy.

The rapid backlash against Prada highlighted a rising consciousness among Indians regarding their cultural products and the significance of international recognition. Accusations of design theft and cultural appropriation led to calls for the luxury brand to acknowledge India's contributions. The Maharashtra Chamber of Commerce, Industry and Agriculture responded decisively, sending a firm letter to Prada, which prompted an apology from the fashion giant.

According to the Press Trust of India, Prada acknowledged that its collection included sandals inspired by traditional Indian footwear from Maharashtra and its neighboring state, Karnataka. The incident underscores a growing assertiveness among Indians who seek appreciation for their heritage in global fashion discourse.