In brief
As U.S. tariffs hit Mexico, President Claudia Sheinbaum's approval ratings soar in a surge of nationalism and support for domestic goods, reflected in a strong "Made in Mexico" campaign.
Claudia Sheinbaum, Mexico's president, stood proudly under a massive Mexican flag during Flag Day ceremonies in Mexico City last month, utilizing the occasion to reinforce national pride. "Mexico must be respected," she declared, emphasizing the bravery of its people and their unity against external pressures. This declaration came as President Trump's steep tariffs on Mexican goods were set to launch, a move that has inadvertently fueled a resurgence of nationalism within the country.In light of these tariffs, both the Mexican government and private sectors have revived a "Made in Mexico" campaign. This has sparked calls from citizens to boycott American companies, initiatively promoting local brands instead. Nationalistic sentiments have found their way into media campaigns, with advertisements showcasing Sheinbaum leading a crowd with slogans like, “Mexico united, never defeated!” As she balances a patriotic tone with a desire for cooperative dialogue with the U.S., Sheinbaum’s leadership has garnered significant public support, with recent polls reflecting an approval rating as high as 80 percent. Her rise comes in the wake of her popular predecessor, Andres Manuel López Obrador, and amid turbulent global dynamics exacerbated by Trump's policies. This blending of fervent nationalism and political strategy illustrates a critical juncture for both Mexico and its relationship with the United States.
