The thrilling atmosphere of competitive collision sports has reached new heights with the emergence of the Run It Championship League, dubbed by its founders as the "world's fiercest new collision sport." Originating in the backyards of Australia and New Zealand, Run It involves two competitors charging directly at each other in a tackle-like format; all while avoiding protective gear. The objective is straightforward: dominate the contact and impress a panel of judges.

With its explosive nature, the game has garnered millions of views online, leading to sold-out events in Melbourne, Auckland, and an upcoming match in Dubai with a staggering prize of A$200,000. Organizers claim this backyard pastime can evolve into a globally recognized sport, competing alongside established activities like MMA and boxing.

However, while excitement swells, so do warnings from health professionals. Critics are particularly concerned about the potential dangers of the sport, especially following tragic incidents and the risk of severe head injuries. Neurologists and medical experts echo their concern, highlighting the inherent risks of high-impact sports, with one such case resulting in the untimely death of a young participant, Ryan Satterthwaite, after an innocuous game of Run It.

Founders Brandon Taua’a and Stephen Hancock acknowledge the dangers associated with the sport, touting their commitment to safety through comprehensive medical assessments and on-site medical staff during events. Despite this, they face skepticism from a growing chorus of critics who perceive the league as a commercialization of risky behavior.

As the sport seeks to establish a foothold in the UK and US, the league’s financial backing is more significant than ever, with recent sponsorship from a controversial online gambling platform. Despite the backlash and safety concerns, Taua’a remains optimistic that Run It will not only thrive but also contribute positively to the lives of competitors seeking financial relief.

This collision game, however, raises deeper societal questions about masculinity, risk, and the values that underpin these newly commercialized forms of entertainment. With much at stake, both financially and morally, whether Run It can overcome this scrutiny will determine its place in the sporting landscape. The community's sentiments continue to clash, as many worry that the thrill of competition should not come at the expense of health and safety.