In a significant move against the misuse of AI-powered deepfake technology, Denmark is preparing to implement a pioneering bill that seeks to expand copyright laws. This legislation would empower citizens to demand the removal of non-consensual deepfake images and videos from social media platforms. Deepfakes, which employ advanced artificial intelligence to produce hyper-realistic imitations of individuals, have gained notoriety for their potential to deceive and harm, including their use in creating non-consensual pornography, scams, and disinformation campaigns.
Danmark's Culture Minister Jakob Engel-Schmidt emphasized the necessity for updated legislation, stating, “Technology has outpaced our current legislation.” The proposed bill marks a shift from traditional punitive measures towards a broader approach to safeguarding digital rights, focusing on the protection of personal likeness through copyright law.
The Danish initiative aims not only to secure the rights of individuals in a rapidly evolving digital landscape but also to potentially serve as a benchmark for similar regulatory frameworks across the European Union, of which Denmark currently holds the presidency. As policymakers globally grapple with the challenges posed by deepfake technology, Denmark's legislative initiative could pave the way for a new standard in digital rights protection.
