Fabric Queen's Reputation in Tatters: A Sewing Community's Heartbreak

In October 2024, Maree O'Connor, a teacher from Melbourne, grew frustrated waiting for fabric orders placed with prominent designer Nerida Hansen. After spending $600 (£450, A$900) on fabric that never arrived, she initiated a Facebook group that quickly grew to hundreds of members as other customers shared similar experiences.

Amid rising complaints about delayed and unfulfilled orders, claims emerged that Hansen's business had taken tens of thousands in orders without delivering products. As the group's activities escalated, investigations into Hansen's business practices began, revealing deep-rooted issues.

Hansen had initially captured the hearts of many with her vibrant designs and distinctive prints during the pandemic. But as complaints piled up, her once-stellar reputation began to crumble. As consumers became more skeptical, Hansen's former suppliers joined in, alleging unpaid shipments totaling over $52,000 (£39,000; A$78,700).

Authorities issued a public warning against Hansen, noting over 120 complaints from customers who reported losing around $19,800 (£14,900; A$30,000) in purchases. Despite her purported financial woes, the discord within the sewing community continued to grow, exemplified by O'Connor's determined stance against Hansen's business practices, asserting that many customers were still awaiting refunds.

In a statement to the BBC, Hansen acknowledged her role in the situation, admitting to poor business decisions but also claiming to face harassment from customers seeking refunds. As the saga unfolds, it remains to be seen how the fabric queen will navigate her tarnished legacy while sewing enthusiasts continue to call for accountability.