WASHINGTON (AP) — This holiday season isn’t quite so merry for American shoppers as many are forced to dip into their savings and seek bargains in light of rising prices. A recent AP-NORC poll reveals that a substantial number of U.S. adults perceive the economy as stagnant, a concerning indicator for President Donald Trump amidst his economic policies.
According to the survey conducted by The Associated Press-NORC Center for Public Affairs Research, the majority of respondents reported noticing significant increases in prices for groceries, electricity, and holiday gifts. Nearly half of Americans indicated that it is more challenging than usual to afford gifts this season, and many are postponing large purchases or significantly cutting back on nonessential spending.
Despite Trump's assurances of an economic boom, the ongoing inflation is testing public support, drawing parallels to sentiments expressed during President Biden's time in office. His tariffs are contributing to persistent inflationary pressures, which residents feel acutely in their day-to-day expenditures.
Some Americans are adapting their shopping habits in response to these challenges. For example, about half are searching for lower prices more than usual, while roughly 40% are utilizing savings to cover their expenses. This year’s shopping environment has left many consumers feeling strained, reminiscent of economic grievances faced in 2022 when inflation soared to record highs.
The long-term outlook remains grim, with many not anticipating relief in the coming year. Poll results indicate about 40% foresee worsening economic conditions, while optimism remains low, reflecting an ongoing crisis that has left many households grappling with affordability issues. As the holiday season progresses, the question remains: how will these financial strains impact consumer behavior and sentiment heading into the new year?
