Ukrainian postage stamps, often seen as formal and artistic, have taken a radical turn under the leadership of Ukrposhta, the country's postal service. One of the most famous designs features a soldier defiantly raising his middle finger towards a Russian warship, symbolizing the Ukrainian resistance on the first day of the invasion nearly three years ago. This audacious move came after Russian forces threatened surrender at Snake Island — a demand the Ukrainian soldier famously rejected with expletives. Within two days of issuing the stamp, the Russian cruiser Moskva was sunk, leading to the swift sell-out of the stamp, with remaining copies being distributed to international delegations representing Ukraine.

Ihor Smilyansky, the head of Ukrposhta, acknowledges the risk of breaking traditional philatelic rules, but believes humor is a powerful tool during these trying times. "I said - I don't care whatever everyone else thinks. I just believe it's the right thing to do," he explained. His company actively engages the public, testing stamp designs through polls, resulting in significant popularity for stamps like the one depicting a tractor towing a captured Russian tank, famously accompanied by the phrase, “Good evening, we’re from Ukraine.” This stamp alone has sold around eight million copies, showcasing the unity and spirit of Ukrainians during the conflict.

Other stamps have also made significant impacts, such as those featuring Patron, the mine-sniffing dog, which raised roughly $500,000 for mine-clearing efforts. An additional stamp depicting a mural by renowned artist Banksy has funded ten bomb shelters, further illustrating the intertwining of art and activism during the war. Smilyansky emphasized that the humorous elements are meant to uplift the public morale during these challenging moments.

Experts note that Ukraine's current stamp themes are strikingly unconventional. Oscar Young from Stanley Gibbons in the UK remarked on the uniqueness of the rudeness and straightforwardness seen in Ukrainian stamps, contrasting them with traditional, polite stamps from other nations. Collector Laura Bullivant highlighted the strength and defiance reflected in these stamps, stating, "They are bringing something to the game that no other country could," making them a compelling addition to the realm of philately worldwide.