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The Revival of Charme Dance in Madureira: A Cultural Phenomenon Under the Highway

In Rio de Janeiro's Madureira, the charme dance scene is thriving, with a new generation embracing and transforming this iconic style.

By Ana Ionova and María Magdalena ArréllagaSource: nytimes.com1 min read

In brief

Amidst the hustle of urban life, the charme dance tradition is being revitalized in Madureira, Brazil. Led by passionate instructors, this vibrant style rooted in R&B and soul music is captivating young dancers and reshaping the local cultural landscape.

---Amid the relentless noise of trucks and honking cars, the soulful beats of R&B fill the air beneath a busy highway overpass in Madureira, a suburb of Rio de Janeiro. Marcus Azevedo, a charismatic dance instructor, leads a group of enthusiastic students, yelling, “Five, six, seven, eight!” as they follow his movements, hips swaying rhythmically to classics by artists like Destiny’s Child and TLC. This vibrant gathering showcases charme, a dance style that emerged in Brazil during the 1970s as a loving tribute to American soul, funk, and R&B. Unlike the more traditional samba that Rio de Janeiro is famed for, charme is making a notable resurgence, with Madureira standing as its urban stronghold.“This place is magical,” reflects Azevedo, who has immersed himself in charme since the age of 11 and now leads a dedicated dance company. The underpass has become a sanctuary for devotees of this dance, where practice takes place during the day, culminating in lively nighttime parties called “baile charme.”As dancers flaunt their well-honed moves, a shared energy permeates the space—one that Azevedo believes is truly unique to the environment. In reclaiming and reinventing charme, the new generation not only honors its rich heritage but also infuses it with contemporary flair, ensuring its relevance in the vibrant cultural tapestry of Rio.

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