In the midst of London's chilly December and January, the World Darts Championship emerges like a beacon of light, drawing in enthusiastic crowds to Alexandra Palace, affectionately known as "Ally Pally." This annual event has become ingrained in the festive culture of the British capital, starting on December 15 and culminating soon after New Year's Day. As spectators flock to this historic venue, the atmosphere is electric, filled with laughter, costumes, and, most notably, a generous flow of beer.

Close to 100,000 fans are expected to attend this season's championship, showcasing the increasing popularity of the sport. Most attendees are men, many of whom don quirky costumes in a fun tradition that enhances the celebratory mood. You'll find everything from Willy Wonka and his Oompa Loompas to traffic cones and superheroes, as fans go all out to support their favorite players.

Ticket sales opened in July, drawing well-prepared enthusiasts from near and far, many leaving their obligations at home to join in on the revelry. The event is broadcast live to millions across Europe, but nothing compares to experiencing the excitement at Ally Pally in person.

As the competition heats up, the fun and festivity are undeniable, making the World Darts Championship not just a sporting event, but a rowdy winter spectacle that has become a beloved part of London's holiday season.