US-based designer Willy Chavarria has publicly apologized following backlash over his recent collaboration with Adidas Originals, the "Oaxaca Slip-On," which has been criticized for cultural appropriation. The footwear is rooted in traditional Mexican huaraches, handcrafted by Indigenous artisans native to Oaxaca.
The issue garnered attention from high-profile figures, including Mexican President Claudia Sheinbaum, who condemned the appropriation of Indigenous cultural designs without giving proper credit or engaging the original communities. The sandals were reportedly produced in China, leading to further criticism surrounding the lack of acknowledgement.
In his statement, Chavarria expressed deep regret, emphasizing the need for "a direct and meaningful partnership" with the Oaxacan community. "The intention was always to honor the powerful cultural and artistic spirit of Oaxaca," he said, admitting that his approach fell short of the necessary respect and collaboration.
Chavarria's comments echo the broader debate around cultural appropriation, which entails the uncredited adoption of cultural elements by dominant societies at the expense of marginalized groups. Following the uproar, promotional materials for the footwear have been withdrawn from both Adidas and Chavarria's social media platforms.
The Mexican government has taken notice and is exploring legal avenues to protect Indigenous rights. According to Deputy Culture Minister Marina Nunez, Adidas has reached out to Oaxacan officials to discuss potential restitution for the communities affected by the footwear's release.
Adidas has yet to provide a detailed response to the criticism but reportedly acknowledged the significance of the Indigenous cultures of Mexico in a letter to Mexican authorities, stating their intention to discuss reparative measures for the impacted communities.
