Another narrative revolving around the Neapolitan mafia is coming to life with the latest filming of “Gomorrah: Origins” in the city’s historic Spanish Quarter. This prequel to the critically acclaimed series has reignited dissatisfaction among some locals who believe their city is being pigeonholed as synonymous with crime. A vibrant banner on a narrow street, adorned with shops selling traditional Nativity figurines, declared “doesn’t support you anymore,” highlighting the community’s fatigue with such portrayals.

“Gomorrah,” originally based on Roberto Saviano's bestseller about the camorra, has shaped Naples' image on the global stage since its debut as a book in 2006 and subsequent adaptations as a film in 2008 and a successful TV series launched in 2014. With the franchise's trajectory now extending to additional films and spinoffs, locals are questioning the necessity of yet another chapter in this saga.

“We’ve seen it all. It’s enough,” said Gennaro Di Virgilio, a local artisan and shop owner who believes that ongoing media portrayals overshadow the city's rich culture and history. Once plagued by crime and corruption, Naples has embraced tourism, drawing visitors to its historical landmarks and culinary delights. While its appeal has attracted travelers, exposing a lively side often neglected in media, the persistent focus on lawlessness is troubling for many.

Local voices echo the sentiment that Naples is more than just the "malavita" depicted on screen. With unemployment and crime rates still an issue, they advocate for a representation reflecting the city's complexities rather than its notorious past. As the film cameras roll, the residents hope their city's story of resilience and charm can emerge beyond the shadows of “Gomorrah.”