Kai Cenat, a 22-year-old American streamer, has regained the title for the most Twitch subscribers in a single stream, amassing a remarkable 727,694 subscribers over the past 30 days. This surpasses the previous record of 326,252 held by IronMouse, as well as breaking Cenat's own earlier mark from 2023. Throughout this ambitious subathon, titled Mafiathon 2 in honor of his loyal following, Cenat welcomed a lineup of high-profile guests including rap icon Snoop Dogg, tennis superstar Serena Williams, and science entertainer Bill Nye.
During the stream, Snoop Dogg connected with Cenat on the second day to discuss his upcoming album before surprising viewers with an exclusive tour of his lavish Los Angeles home on the fourth day. Subscribers were treated to a glimpse of Snoop's recording studio, basketball court, arcade, and even a casino in the sprawling estate.
A few days later, Serena Williams made a guest appearance via video call, sharing her favorite fast food choices and fondly reflecting on her sister Venus being the superior tennis coach. The stream also featured Bill Nye, who engaged Cenat in playful scientific experiments that entertained the audience, demonstrating how temperature affects the melting rate of ice on different surfaces.
Known for their purpose of boosting subscriptions, Cenat's subathons typically entail uninterrupted streaming where other guests stand in while the host takes breaks to rest. However, the Mafiathon 2 was briefly disrupted due to a false emergency report that led to police intervention at Cenat's residence.
Cenat, who already boasts over 15 million subscribers, has pledged to donate 20% of the earnings from this subathon to a school project he is supporting in Nigeria. As the Twitch community continues to embrace the trend of subathons, livestreaming has transformed into a powerful platform for interaction and fundraising.