From 10 December, social media companies will have to take reasonable steps to ensure that under-16s in Australia cannot set up accounts on their platforms and that existing accounts are deactivated or removed.
The government says the ban - a world-first policy popular with many parents - is aimed at reducing the pressures and risks children can be exposed to on social media, which come from design features that encourage them to spend more time on screens, while also serving up content that can harm their health and wellbeing.
A study commissioned by the government earlier this year said 96% of children aged 10-15 used social media and that seven out of 10 of them had been exposed to harmful content and behaviour, ranging from misogynistic material to fight videos and content promoting eating disorders and suicide. One in seven reported experiencing grooming behavior from adults or older children, and more than half said they had been victims of cyberbullying.
The Australian government has named ten platforms to be included in the ban: Facebook, Instagram, Snapchat, Threads, TikTok, X, YouTube, Reddit, and streaming services Kick and Twitch. It is under pressure to expand the ban to online gaming as well, prompting platforms like Roblox and Discord to introduce age checks on certain features.
Enforcement of the ban will not involve penalties for children or parents; rather, social media companies face fines up to $49.5 million for repeated violations. The government stipulates that companies must utilize age assurance technologies to verify user ages without elaborating on which technologies will be mandated.
As social media companies express concern over how the ban might be implemented and its potential for users evading restrictions, the initiatives are viewed with skepticism about their overall effectiveness. Critics argue that the ban may inadequately address broader issues of online safety while leaving teens isolated from their preferred social environments. Furthermore, there's apprehension regarding data protection and privacy in light of the extensive age verification processes required by the ban.
As Australia becomes the first country to impose such a ban, its outcomes will be closely observed by other nations contemplating similar policies aimed at protecting child users.
The government says the ban - a world-first policy popular with many parents - is aimed at reducing the pressures and risks children can be exposed to on social media, which come from design features that encourage them to spend more time on screens, while also serving up content that can harm their health and wellbeing.
A study commissioned by the government earlier this year said 96% of children aged 10-15 used social media and that seven out of 10 of them had been exposed to harmful content and behaviour, ranging from misogynistic material to fight videos and content promoting eating disorders and suicide. One in seven reported experiencing grooming behavior from adults or older children, and more than half said they had been victims of cyberbullying.
The Australian government has named ten platforms to be included in the ban: Facebook, Instagram, Snapchat, Threads, TikTok, X, YouTube, Reddit, and streaming services Kick and Twitch. It is under pressure to expand the ban to online gaming as well, prompting platforms like Roblox and Discord to introduce age checks on certain features.
Enforcement of the ban will not involve penalties for children or parents; rather, social media companies face fines up to $49.5 million for repeated violations. The government stipulates that companies must utilize age assurance technologies to verify user ages without elaborating on which technologies will be mandated.
As social media companies express concern over how the ban might be implemented and its potential for users evading restrictions, the initiatives are viewed with skepticism about their overall effectiveness. Critics argue that the ban may inadequately address broader issues of online safety while leaving teens isolated from their preferred social environments. Furthermore, there's apprehension regarding data protection and privacy in light of the extensive age verification processes required by the ban.
As Australia becomes the first country to impose such a ban, its outcomes will be closely observed by other nations contemplating similar policies aimed at protecting child users.
